Building a personal brand is great for your online business. Even if you work for someone else, it’s great for them also.
The more trusted your brand is, the more reach and influence you will have. Being a trusted brand will more likely turn your leads into customers.
So how do you do this? That’s what we are going over today. Let’s dive in!
Understanding your target audience is the most important step. Before you can do anything, you need to know who you are trying to reach.
You need the particularities of many demographics. Understanding these will go a long way. This will also end up in higher sales and lead generation.
Here are a few examples of what to research:
– Favorite Topics
– Solutions to Their Problems
– Tonality of Conversation
– Favorite Social Media Usage
If you understand these basics, you’ll be able to understand what your audience needs. If you understand what they need, you can deliver what they want.
Now that you know what your audience needs, it’s time to give them what they want. This all starts with a website.
This is where you will be able to show your expertise. It’s the beginning of them being able to Know, Like, and Trust you.
Here are the important parts you will need:
Homepage – This is where people will get to see the overview of what you have to offer as a marketer. It shows where you have worked and what you are selling.
About – It’s exactly what it sounds like. This goes into a detailed description of you. This is where you can tell your hero’s journey. Also, this is a good place to show how your audience can benefit from you.
Contact – This is how your audience can communicate with you.
Blog – This is where you will show your expertise. Write about important topics your audience is wanting to know.
Portfolio – This is where you’ll show your past work and accomplishments,
Testimonials – These are great to have. Having testimonials from previous clients helps out a lot. It shows validity in your skills and work ethic.
Create a Voice and Brand Message
You need to have a consistent voice and message. I guess a better definition of your voice would be how you portray yourself. Whether you are speaking on a video or through writing, keep it the same.
You need to gauge your voice by looking at the audience you are speaking to. A good example of this would be Grant Cardone. He is casual and uses colorful language. It doesn’t matter what form of media he uses. Book or videos, he talks the same.
The other example is Robert Kiyosaki. He is more of a formal speaker. But within his books and videos, he still has the same voice.
As you can see you have to figure out who you are talking to. Are you talking to large or small businesses? Is your audience casual or formal? What area of marketing are you focusing on?
Those are questions you need to ask yourself when creating these two things.
Leveraging social media is an important skill. There are millions of people on all forms of social media. You only need to reach a small percentage though.
You should know your audience's favorite channels by now. Find that platform. Now it is time to get to work.
The goal here is content. Post often. Be consistent. Post things that will be shareable. The idea is for your material to be spread and have engagement. This leads me to my next point.
I know a guy who has a phrase he lives by which is “Content is King!”. This is how you build your brand on social media. The more content you produce, the more visitors you will have to your sites and social media pages. Here are some examples:
Blogging – This is where you will tackle any issues that your audience is there for. If you are doing this, try to make 3-5 posts a week. Be consistent. Take a poll and see what your audience would like to hear.
Memes – If you are looking for things that are shareable or create engagement, look no further. There is a huge market for these right now. You can make your own with the free photoshop mobile app.
Podcasts – These are like blogging, the difference is it’s done verbally. Do one a week. Talk for 20 minutes on a subject to help your audience. These are great to do.
Youtube Channel – This is great to reach people. Why? It is the second-largest search engine on the internet next to google. So post as many videos covering as many topics as possible. You can also record your podcasts and use them as content. You can use keywords and SEO for this as well.
Live events are a great way to help with your branding. The networking opportunities are abundant. You’ll be able to talk with experts. You probably could make new friends. Learning from others about marketing trends will help with your quest.
You can get a ton of notoriety and publicity through these. The more you go to, the more you will be known by people. If you can somehow land as a speaker, this is a huge boost to your credibility.
Leverage Your Company’s Brand
Some of us marketers don’t work for ourselves. We do have companies or firms we work for. If so align your branding with theirs. Representing their values and branding is good for both sides.
Most of the time people do not want to deal with the higher-ups in the food chain. They’d rather deal with the normal workers. They relate to us more as people versus someone who is trying to get their money. Regular employees are more trusted as a source of information. Treat this as a good time to be an ambassador for your company and do it proudly.
The result of this is notoriety from your company. Since you make them look good, the result is more money for them. This, in turn, should be more money for you!
So there you have it. Those are some of the top ways to build your brand. I hope you implement these strategies. ‘Till next time!