Return on Ad Spend Explained in Basic Terms

Return on Ad Spend Explained in Basic Terms

As a marketer, I have never been good at math. I mean most of us spend our time writing emails and copy. I have had my spreadsheets done for me due to this reason. I can read the numbers. Figuring out how to get those numbers, that is like reading Latin to me. Reading...
6 Tips for Shooting a Video

6 Tips for Shooting a Video

In our current time, content is king. This means at some point you will need to shoot a video. This could be going live on social media or just making a recording of yourself to post up after editing. Regardless, recording yourself can be an unnerving process. Today I...
How to Create & Measure Your Content Marketing Funnel

How to Create & Measure Your Content Marketing Funnel

Let’s say you have a website. That’s great! You're publishing a ton of content. It’s all quality and great stuff. You go and check your Google Analytics account. You see your conversion rate is 1%. I am sure you spend time asking yourself why. Well, the most common...
3 Simple Steps to Get Your First 1000 Subscribers

3 Simple Steps to Get Your First 1000 Subscribers

Getting traffic to your page or website may come as a challenge. The first initial 1,000 subscribers, seem to be the most difficult part of starting digital marketing. There are some pretty straightforward and easy ways to do this.  The main thing you need to...
Content Curation Tips

Content Curation Tips

Content is a keystone of marketing. It doesn’t matter how much you may have. You can always use more. This is how we build relationships with our audiences. This is a skill that all content marketers should learn. Content is a great way to deliver information to your...