If you want to replace your income and work for yourself…

Or even if you’re just trying to create a simple side-hustle…

You have to be able to create a steady flow of quality customers.

What's the best way to do this?

There are several ways to attract new customers, as you probably already know.

From paid ads, to network marketing to good old fashioned “snail mail” (yes, people still do that)

But which of these methods is going to be worth the time and energy you put into it?

Here are 5 ways that creating content is a helpful strategy to attract customers to your online business.

Make People Want To Buy From You

People buy from other people that they know, like, and trust. 

But If you want your customers to see you that way, you need to build the relationship. 

When you create content on a topic, you are showing people that you’re an expert in that field. 

As a result, customers will start to trust you based on the information you have shared.

But don’t forget to show your readers how to get what they want.

Relationships work two ways: If people are going to spend time on your site, reading your content, you have to provide them with something in return. 

Education or entertainment are the two most popular exchanges for time.

If you can create helpful content that benefits people while entertaining, you’ll build plenty of profitable relationships.

(Here’s some tips from Keala to help you create written content your customers will love)

Build A Library That Keeps People Coming Back

The good thing about content is that it stays with you. 

When you post a blog post or article, it will add to your existing library of content. After a period of time, this can add up and help brand your company.

Good, consistent content can be so much more than a single blog post. It can be reused as a book, an e-book, social media shares, images, videos, slideshows or infographic. 

How you use your content is only limited by your imagination and the ability to stretch it.

Make Search Engines Work For You

Content creation is a key element of SEO.

Good consistent, content on topics around your industry, tells the search engines that you know what you’re talking about too.  

Search engines prefer quality content and are more likely to share it on their platforms.

Using content with the right keywords in the right places is a good way to promote web optimization for your landing page or website.

Brand Recognition

Making your name known in the marketing place takes time. Creating and sharing content can help get your name out there and get your company recognized in whatever niche you choose.

Consistently good content establishes your authority on your pertinent subject

For example, if you are a real estate agent sharing information about your area, readers will begin to understand that you know those neighborhoods. If you share home care tips, they’ll realize you will be an asset when looking at potential homes.

Content allows you to establish, share, and strengthen your brand.

When people click through to view your content, you have another opportunity to instill name recognition so that you or your company is at their top of mind when they are in need of the types of products and services you provide.

Attract New Leads and Prospects

New leads are a critical part of growth.  

Leads who come to you from your content are often going to be warmer and more likely to buy than leads who were acquired through paid ads.

Why?

Creating quality content allows you to attract people are looking for something similar, thus showing INTENT.

These leads often spend more money faster and have a greater value long-term as opposed to leads you have acquired through ads

Conclusion

There are many ways to attract new customers to your business, and as you grown it's important to create multiple streams of bringing in new business.

Creating content is a tried and true way to create a flow of quality customers.  

Quality content helps to build relationships, and each piece of content adds to your library for months and years to come…

If you use your content effectively, you can make search engines work for you, and attract new leads and buyers to your business. 

Plus, the more content you produce, the more chances you have for new prospects to hear about your brand and get to know you.

What other strategies can you use to help bring in new customers?

Drop a comment to let us know what else you'd like to learn.

Now that you've got some tips to help you attract new customers, do you want my team and I to help you build a real online business and get results in a single weekend?

Go here now to sign up for the Business Launch Challenge