Getting traffic to your page or website may come as a challenge. The first initial 1,000 subscribers, seem to be the most difficult part of starting digital marketing. There are some pretty straightforward and easy ways to do this. The main thing you need to understand is you need to understand who your ideal customer is. You need to know their problems and what you can do to help solve them. If you have that figured out, then it’s on to these next steps. Let’s get started!
Step #1: The 10 Person Rule
The easy mental trap you can get yourself into at the very beginning is thinking too large too fast. You have to start small. This is where the 10 Person Rule comes into play.
The first thing you need to do is find 10 people you know. They need to be people you know would benefit from your information and writing. It can be anyone. Friends, family, or co-workers. After you figure those 10 people out, you will want to ask them these questions:
- What’s your biggest frustration when learning about [topic]?
- Which websites, blogs, or forums do you currently visit to learn about [topic]?
- I’m starting a new site to teach [topic]. I’d love for you to be one of my beta readers. Interested?
Once they answer this, this will be your first 10 email subscribers. You’ll know where your audience likes to go for their information. You will also get ideas for your next few blog posts.
Wash. Rinse. Repeat. Every time you get more subscribers, you go through the same process. You will get new responses and suggestions. It keeps giving you content ideas. This is a powerful strategy. People are doing this with up to 1000 new subscribers. Give it a try, you need to crawl before you can walk.
Step #2: Teach a Specific Topic
People are way more protective of their email addresses in today’s times. It’s personal information. They will only give it out to someone they trust or if they are receiving value from the exchange.
Asking people to join your newsletter is not a good idea. The reason being it’s doesn’t present any value and is vague. The proper way to do this is to teach something. Doing this offers value. It can be a link to a video, a webinar, a blog post, a guide, or even a course you have made. “ Get a free course on online marketing” sounds better than “join my newsletter”.
People with problems want them solved. When you offer them a solution, there is less resistance. Instead of asking them to sign up, they will be asking you for help. Here is how to do this:
- Think about your audience. What problem might they be experiencing right now in their life, related to your topic?
- Can you help them solve that problem? Yes, you can. Write down the steps they need to take. It doesn’t matter how many.
- Now write emails on each of those steps and bundle them together as an email course.
- Offer it for free on your blog or website, and set up the emails as a drip sequence after someone signs up. You can set this up with your autoresponder.
- You made an email course.
It is that easy. They will click on your link. They will put their email address in. They will get your course through an email series. They trust you now, maybe they will trust you enough to buy a product to help them further in the future.
Step #3: Build Relationships
When you are building your list, remember it’s not just a list. They are not email addresses. They are people. They are your audience. They need to develop a bond of KLT. If you don’t know what those letters stand for it means to know, love, and trust you. They are there for help. Focus on them as your tribe to mentor and help. You need to be intentional. You need to focus on giving value. Focus on these things and your list will grow quickly.
There you go! Try these out for yourself and see how it goes. Your list should start growing in no time. I hope this helps you succeed. ‘Till next time!
Dear Keala and staff. I truly love how you keep the conversation going to continue to equip your subscribers with the next step in a timely way. How did you know the 10 person rule would meet my business building next step need? You gave me what I needed before I could ask for instructions. Thank you, Melody
I really like what I am seeing. I had a very basic understanding of this type of business. Thank you for leading the way and knocking down a few of the barriers to move on.
Thank you for your kind words Melody! As I’ve mentioned before, I started this business from square one. I know what it feels like to not know what the next step is. This has worked amazingly for me, so I wanted to pass it one to you! Growth and success in no time!!! TTFN (tata for now!)
I am a affiliate marketing agency but I don’t know where to paste links to my ClickBank and Amazon site’s?
I’ve had this question on my mind over the past two weeks. It’s nearly 11pm. But will start tomorrow.
Really appreciate- will come back here to record progress.
How hard or simple can this be to manifest passive income…
This is my second business that I have opened. I still operate my original but things have gotten tough. Nothing is easy, you just have to keep at it no matter what.
Thanks Keala!! Once again you deliver value!!
I really enjoy reading from and about others who have done this.
Thank you. I’m going to start implementing these tips right away!
Thank you, these tips make sense and could be just what I need to get my list started!
Wow! I am blown away by this info, very timely as a newbie in the space of online marketing building a list is the way to go…Awesome content!
I respect etc you more
Thanks, it is a super start.
Like TD always says,
“give til it hurts”! Thanks again KK!
This is the best basic communication principles that will help my interest because its not jt’s about making money but providing a useful need in the process. This peak my interest
Thank you, Keala, for these important tips! I can not wait to use them.
Thank you Keala, your advice makes it very possible to build up our marketing business
Thank you for this great idea.
My question is: Does it need to be a topic related to online marketing, or can it also be another topic?
Besides Online Marketing and becoming an affiliate marketer for Fullstaq Marketer, I’m intended to use the knowledge I’m getting from these courses and apply them to create an online audience for a book I’m about to publish, so in the future, I can do seminars and mentorship.
There are many people out there trying to find themself and looking for answers related to the purpose of their existence.
I’m very grateful to life because it has given me this opportunity and to have crossed my path with you and your Online marketing class.
P.S: In my website address, “af” stand for Ana Fessia / For my book I’ll create a new website.
I’m ready to syart
This is awesome, nice to get it in writing for some reason.
It really highlights on the quality of your questions determine you outcome.
Thanks for taking the time to do this for us. You Inspire.
Thanks for being Incredible!
Fantastic job here. I actually enjoyed what you had to say. Keep going because you unquestionably bring a new voice to this subject. Not many people would say what youve said and still make it interesting. Well, at least Im interested. Cant wait to see much more of this from you.
Starting a website kind of like this one forced me to do some research and I found your post to be quite helpful. My content is centered around the idea of knowledge, fun and sharing. I wish you fine luck with your web site in the future and you can be sure I’ll be following it.
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